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The next generation of bars are here

The next generation of bars are here

The next generation of bars is now ready for you

Press Release: September 11, 2018

After a long summer spent on getting you what would get you to go further on the water with our next generation kite lineup, we knew that we couldn’t just stop there. Our bars were in need of an upgrade that fit the caliber of kites and to provide you with gear that is an enabler and not a distraction.

After all this, Ocean Rodeo is proud to announce our new lineup of bars. Made to suit all your needs we’ve developed this lineup to match your style, be rugged and true, and not overbearing. Keeping things simple so you spend less time reading this article and more time kiting!

Introducing the Shift

The Shift bar notes some refinements from it’s previous iteration as the Stick Shift. Slimming everything down (including it’s name) the Shift bar is more profiled, built even tougher, and is engineered with the help of the performance engineering group r3. Using their ‘r3inforced’ framework, the Shift bar is built with key components that allowed us to take an existing backline trim bar and make it last longer in rougher conditions, act more presicely without taking your eyes off the water, and create a more direct feeling to your kites.

The Pilot Bar

Already soft released to the public for some time now the Pilot Bar was made to show that high end engineering doesn’t always have to have complex solutions.

Fulfilling our lineup and taking things down to basics the Pilot Bar allowed for us to put forth simple solutions to complex problems. The pilot bar contains an ‘r3inforced’ framework as well, with a precision cleat lock, stainless steel center with a dual chamber polyurethane tubing to ensure no chaffing and no line tangle.

Both the Shift and the Pilot bar come to you and are already in at some local retailers. We’re always looking to provide you with no excuses riding and Ocean Rodeo equipment for you and your local spot. Find where you can see one at our dealer finder, or if you are a retailer and are looking for bars to demo contact us.

The Kite Mag Talks the Future!

The Kite Mag Talks the Future!

photo by Jay Wallace

The Kite Mag Talks New Products

In our latest meeting with The Kite Mag, we talk about our tried, tested and true process, what it means to truly excel at making kites for our riders, and the unique position we’re in as a rider owned company to provide what no other brand can. You can read the whole article here

The Kite Mag Says

Ocean Rodeo have just pumped out new generation releases of all of their kites… They have a reputation as a brand that really thinks their products through and this is evident in the current lineup which really does have something for everyone. You might not see the appeal of kiting in the icy pacific northwest waters that they call home, but jump on one and the chances are you’ll see the appeal of an Ocean Rodeo kite.

photo by Jim Stringfellow

The Kites Are Out… Now What?

Ocean Rodeo is Proud to say we’re weeks away from our next release of our backline trim lineup. To go with our refinements we’ve even refined the name. Now titled the Shift Bar, this second generation Ocean Rodeo backline trim bar will feature everything of it’s predecessor, the Stick Shift along with some further refinements, including some you might have already seen on the Ocean Rodeo Pilot Bar.

Along with this we have another release coming your way this fall/winter as well! Stay tuned as we drop a great new twist on an old classic. 

IKSurf Mag Interviews Carla Herrera

IKSurf Mag Interviews Carla Herrera

IKSurf Mag Interviews Carla Herrera

Where did you grow up, when did you learn to kite, and what made you interested in the sport?

I was born in the Dominican Republic, but later my family moved to Spain. When I was 12 years old, we moved to Conil in Southern Spain, just one hour from Tarifa. Two years later, I flew a kite for the first time, and that’s when I got hooked. Ever since I have always kept one eye on the forecast and don’t see myself ever living away from the sea. What got me interested was the power of the kite, the adrenalin and Tarifa’s challenging conditions.

On the women’s side, you’ve been one of the pioneers in strapless freestyle. Has this always been your discipline of choice and what attracted you to it?

To begin with, I started with freestyle and achieved a pretty decent level! But two years ago I tried the surfboard and really enjoyed it. After a few sessions, I decided to move over to strapless freestyle. I guess I switched because I am a girl who likes action. Also, we don’t usually get nice waves for wave riding here!

How has living Tarifa influenced you as a rider?

Tarifa is well known for it’s strong winds; almost everyday we get great conditions for training strapless freestyle. Many of the riders here have a super high level, so I learn from them and get motivated to improve every time I ride.

 

Well done on a successful start to the season on the GKA World Tour. The women seem to be on fire! What have you done to prepare for the season?

Honestly, I thought that this year we would have some more freestyle events on the tour and the other women would be a bit more motivated and prepared for it.

Last winter, I moved to Brazil to train properly. There, I got more consistent and learnt how to go bigger. I was really close to landing my first strapless kite loops!

Sadly, this year most of the women’s events are wave-based with only a bit of freestyle, as most women don’t want to ride freestyle. At the moment, I am trying to train and improve my wave riding, although this is not the easiest in Tarifa. I really Think with the right support and training I could be on top in the wave events. Wish me luck!

Read  full article at IKSURF Mag by clicking here.

WELCOME CARLA HERRERA!

WELCOME CARLA HERRERA!

WELCOME CARLA HERRERA!

Ocean Rodeo Sports Inc. Is proud to announce its newest addition to our roster of team riders, Carla Herrera. Carla brings utmost excitement, innovation, and a leader who wants more women to be involved in the sport of kiteboarding.

Carla is coming into this Global Kitesports Association (GKA) World Tour poised to make noise. Having finished 4th for the past two years , and 7th in the Spain Kiteboarding League’s Strapless division (1st amongst Women). This year, Carla isn’t aiming for anything except for the top of the podium on tour. Her no excuses attitude fits with our own, and we’re excited to have her as a team rider with Ocean Rodeo.

 

Carla will be riding on Next Gen Ocean Rodeo Kites (specifically the Roam and Prodigy) for the remainder of the GKA World Tour, as well as any other international events that she is able to qualify for and make. To compliment this she will be using our Ocean Rodeo back line trim bar – The Stick Shift.

 

Trying out the kites for only a couple of sessions Carla was amazed at the performance, ease of use, and ability to unlock her full potential ahead of the GKA event this week in Dakhla, Morocco. In combination with our innovative Stick Shift she has everything she needs to focus on her performance over the need to focus on her equipment.

 

I met Carla at the first stop of the GKA tour in Cape Verde this past February and was impressed with her riding style and interest to help us step our game with women specific equipment.

Carla is an amazing addition to our Pro Team, and will also be a great provider of insight as Ocean Rodeo continues to develop new equipment with women riders in mind as we have always strived to do as a rider owned company.

Richard Myerscough

CEO, Ocean Rodeo Sports

Douglas Magazine Talks About OR’s ORIGINS & SUCCESS

Douglas Magazine Talks About OR’s ORIGINS & SUCCESS

Local Company Ocean Rodeo Goes Against the Flow

 

Two champion windsurfers not only pioneered the sport of kiteboarding, they went on to create a company that is known around the world for its performance-oriented drysuits and kiteboarding equipment. And it’s all centred here in Victoria.

 

Above photo: Richard Myerscough (left) and Ross Harrington, founders of Ocean Rodeo.

 

Back in 1977, anyone watching Richard Myerscough and Ross Harrington at Elk Lake on a blustery winter day would have had no idea what the two young boys were doing. Balancing on boards and using homemade sails, the pair raced on the lake’s choppy waters. As it turns out, they were windsurfing — something practically no one else was doing on Vancouver Island. 

The pair met as kids and became friends because of their mutual love for watersports. Harrington taught Myerscough how windsurfing was done.

They loved the sport, but it was such early days for it that innovation was a necessity.

“Ross and I both grew up with a lack of equipment as youth, so we’d make and design things ourselves,” says Myerscough, who was making his own wetsuits even before he became a teenager. Harrington, meanwhile, was making his own sails, and he built his first hang-glider when he was just 10 years old.

To say Myerscough and Harrington popularized windsurfing on the Island is an understatement. In fact, they made the then-obscure sport visible to locals and put the Island on the map as a place that produced windsurfing athletes. Both went on to compete at a high level. Harrington won various Canadian and American titles, like the Canadian Lightweight Racing title and West Coast US Freestyle and Slalom titles. Myerscough represented Canada in windsurfing at the 1987 Pan American Games and the 1988 Olympic Games, where he placed 12th.

 

Exploring New Waters

When their racing days were over, Myerscough and Harrington entered the business world. But, as with their sporting interests, their business pursuits were anything but traditional. Harrington made windsurfing sails for Windsure, a Vancouver-based company, before founding his own sail brand, Venturi Designs, in the late 1980s. In 1992 Myerscough cofounded Whites Manufacturing Ltd., a local drysuit manufacturer (now owned by Aqua Lung, one of the largest watersport companies in the world).

By the late 90s, they were eyeing a brand-new sport: kiteboarding. At the time, hardly anyone else was doing it, so the pair effectively became worldwide kiteboarding pioneers. But finding the right gear to do the new sport they loved so much was an issue, and once again, necessity drove them to make their own equipment.

In 2001, the duo merged their sporting and entrepreneurial interests together and Ocean Rodeo, an offshoot of Whites, was born.

Innovation and Invention

The Ocean Rodeo HQ is decidedly nondescript, operating out of a small house in Saanich, just off the Galloping Goose Trail. Most passersby would have no idea of the innovation happening inside. Drysuits crowd a coat rack at the office’s front door, and downstairs is the design hub where the company’s cutting-edge products come to life. Both men, in their 50s, fit and with an energetic enthusiasm — and who are still athletes at heart — test these products themselves in the cold, extreme water conditions around Vancouver Island. The company isn’t afraid to do things a little differently, and this is something that has propelled its international-level success.

Myerscough says Ocean Rodeo was just the fourth company in the world to make and sell kiteboarding equipment. While it isn’t the biggest kiteboarding company in the market, it is a world leader in innovation and intellectual property (IP). According to Harrington, Ocean Rodeo has more IP than anyone else in the industry, largely because, unlike other kiteboarding companies, Ocean Rodeo is not interested in being a trendy fashion brand.

“We’re not afraid of being safety-interested,” says Harrington. “For so many of the brands out there, it’s about the cool factor. But when we started kiteboarding, there was roughly a fatality a week. As the industry has matured, people [working in the industry] are becoming a lot more aware of safety and they have to play the catch-up game to get to where we have already been.”

 

Click here to read the full article.